Issue 8 - Johanna Parv Cover

Since its inception, orienteer has taken the print format of an old os map. Moving in a progressive direction, the mapazine has transformed into a 240-page print magazine.

The term deimatic behaviour refers to the patterns of bluffing that an animal can display in defence. This feat of nature is seen across all forms of wildlife, especially butterflies, moths and small creatures like birds and insects.

Lvmh semi-finalist johanna parv has positioned herself in a unique section of fashion, right in the middle of sportswear & high-end function.

Cover 4 of 4 johanna parv dissects the practicality of femininity with @jacobnegushill the editorial feature is inspired by the 90’s messenger styles of new york, london & other metropolis cities and puts johanna’s garments in a new context. Still focusing on strong female attitude, her designs are synonymous with rush hour cycles. When you get to the office or workplace, highly attentive modularity allows the wearer to keep the same outfit but style it in a completely different way.

Modular design has never been more important, offering creative functional solutions for the fashion industry’s issues of waste and excess.