Polar Skate Co.
Pontus Alv, the founder of Polar Skate Co., has a deep passion for skateboarding and has been influential in the European skateboarding scene for many years. He started the brand with the goal of creating something different from the mainstream skateboarding industry. Polar Skate Co. emphasizes a DIY (do-it-yourself) ethos and focuses on creativity, individuality, and the raw essence of skateboarding.